Amazon was first to market with an e-book reader, but it is facing strong competition from the more versatile Apple iPad. So Amazon is countering that with a new Kindle that is brighter, faster and supports Wi-Fi. With the new Wi-Fi, the Kindle is even cheaper, giving it a real financial incentive against the iPad. Datamation has the details on the new e-reader.

Amazon launched a new generation of Kindle e-book readers on Wednesday, featuring improved screen performance, a smaller design and an even lower price to compete against Apple's iPad.

Amazon (NASDAQ: AMZN) claims the Kindle's E Ink-powered screen has 50 percent better contrast than any other e-reader, plus the new design is 21 percent smaller and 15 percent lighter than earlier versions yet still retains its six-inch screen.

Read the full story at Datamation:
Amazon Debuts Cheaper Kindle With Wi-Fi