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Special Reports


September 3, 2010
Special Report on Making Money Off The Social Web
RFIDCompanies have capitalized on the interest in social networking with search, advertising and user-generated content. Now platform advances are giving developers a piece of the fast-growing pie.

Is Google Ready to Compete With Facebook?
[August 11, 2010] Why would the search giant invade Facebook's well-established social networking turf?

Awareness Helps Firms Manage Social Networks
[March 12, 2010] The new Awareness Social Marketing Hub is designed to help businesses leverage multiple social networks without a lot of heavy lifting.

Social Media in Search of Profits
[December 11, 2009] Challenges await companies looking to turn a profit in social media, but those who have share some of their tips.

Google Taking Search Social
[October 26, 2009] Social Search experiment goes live in effort to redraw search along the lines of the social graph.

PeopleMaps Finds New and 'Hidden' Connections
[October 21, 2009] Innovative social app leverages the 'six degrees of separation' idea to show visually how you are connected to other people.

Social Media is Ford's Marketing Fiesta
[October 15, 2009] Ford exec lauds the carmaker's effective—if controversial—foray into social media marketing.

Can It Pay to Be Social?
[October 06, 2009] Spiffbox meters social networking engagement so you pay AND get paid for participation.

Facebook, Twitter and Social Media Marketing
[September 17, 2009] A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study.

Social Networks Dominate in Online Display Ads
[September 02, 2009] Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study.

Twitter Rules for Now, But What's Next?
[August 04, 2009] In this third generation of "onlineness," many new social media models will emerge.

Social Media Marketing Makes More Money
[July 22, 2009] Deep engagement with consumers through social media channels correlates to better financial performance, says new study.

Social Networks' Tough Balancing Act
[July 10, 2009] Startups scramble to profit from a "firehose" of user-generated instant content.

Salesforce Taps Into Twitter
[March 23, 2009] Customer contact centers have moved far beyond the phone, says Salesforce, embracing Facebook, Twitter, and other Web applications.

Taxes, Job Searches Drive Web Traffic
[February 19, 2009] Social networking leader Facebook hits Top 50 Web site ranking for first time.

Twitter Pads Its Piggy Bank
[February 13, 2009] Microblog gets another financial boost -- and vows to begin generating revenue.

What's Next for Craigslist?
[February 12, 2009] Founder of the giant community classifieds site Craigslist says it's not an altruistic calling.

There Are Too Many Social Networks - or Not
[February 11, 2009] Panel of experts discusses important trends in social networking.

How Ya Doing? Facebook Wants to Know.
[January 30, 2009] The social networking site is exploring ways to measure and create new services around users' sentiment.

More Cash Expected for Twitter
[January 27, 2009] Micro-blog site founders are mum but rumor has it that $20M is in the works.

Tweeters Beat Out Diggers
[January 21, 2009] Micro-blogging site surpasses link sharing activity, Hitwise reports.

More Adults Jump Into Social Networking
[January 14, 2009] But the trend remains dominated by teenagers.

Facebook: More Than 160 Million Served
[December 17, 2008] The social becomes a stampede as the site adds 600,000 users a day. What's its secret?

What Keeps Twitter Chirping Along
[December 10, 2008] Complaints aside, Twitter is becoming indispensable not just for navel gazers but for companies looking to sell a product and keep in touch with customers.

Google Gets More Friendly, Fights Facebook
[December 05, 2008] Google's Friend Connect looks to outdo Facebook's Connect service.

Does Facebook Connect Go Far Enough?
[December 03, 2008] The social networking giant adds an extra 'social layer' to Web sites.

Social Networks Not Ready for Business?
[November 25, 2008] Plenty of vendors offer enterprise solutions, but critics say most businesses aren't ready to be friends.

Facebook Spammer Dinged for $873 Million
[November 24, 2008] Mammoth award under CAN-SPAM aims to send a message to would-be illicit marketers.

Here Comes 'Wave 3' of Microsoft's Live Services
[November 14, 2008] Microsoft prepares to roll out new and updated services for Windows Live with the focus on becoming the communications hub of users' lives.

The Future of Music in the Web 2.0 Era
[November 07, 2008] UPDATED: MySpace and Warner Music Group partnership could be the shape of digital music to come.

Facebook: We're Not Focused on Making Money
[November 07, 2008] CEO Mark Zuckerberg says monetization isn't top of mind.

Tips on The Upside of Tapping Social Media
[October 29, 2008] If you're thinking of hard sells on social networks, better think again.

Blogs Better at Pushing Product?
[October 29, 2008] New research finds that bloggers' links are gaining heft as trusted guides for finding useful content and product purchases.

Jennifer Aniston: We're Coming for Your Sweater
[October 29, 2008] Whatever happened to the idea that we could instantly buy the cool duds on our favorite TV shows?

Tracking Success in Online Ads' Brave New World
[October 28, 2008] How do we measure whether ads worked or failed when it comes to video, social media or p2p networks? A lot's riding on the answer.

How Facebook Is Destroying the 'Nuclear Family'
[October 27, 2008] Just as technological and cultural changes ushered in the nuclear family 60 years ago, new changes are showing it the door. The biggest of these is the rise of social networking.

MySpace Tries Democracy in Ad Test
[October 13, 2008] Social network's 'HyperTargeting Technology' is now available in a widespread beta test.

Anatomy of Facebook's Facelift
[October 07, 2008] Despite criticism of new design, social network sticks to its guns.

Social Networking: What Are 'Friends' For?
[September 03, 2008] Consider dropping your resistance to "open" social networking and embrace it with a vengeance. It's the best thing to happen to our species since language.

Confirmed: Facebook Movie a Go
[August 28, 2008] It's no hoax: famed Hollywood writer to pen movie about meteoric rise and controversial history of Facebook.

MySpace Tops in Display Ads
[August 27, 2008] New figures from comScore are the latest sign that ad business is heating up at social networking giant.

Big Media Looks to Win the Web
[July 25, 2008] If YouTube's wild popularity can be compared to a movie, ABC, Paramount, Yahoo and others say they'll have plenty to say about it how it ends.

The Big Business of Tiny Widgets
[July 25, 2008] Facebook developers' conference turns up plenty of business models.

Facebook Wants to Power Web-Wide Apps
[July 24, 2008] Zuckerberg talks up Facebook's plans to host applications and connect users beyond its site while clamping down on rogue developers. But it's got its work cut out for it.

Are Enterprises Effectively Tapping the Social?
[July 21, 2008] Active involvement is holding back the potential of some social networks.

LinkedIn Hits the B-Mark
[June 18, 2008] VC firms lay out $53 million for a 'multibillion dollar opportunity' and the site gets a valuation to rival Facebook.

Rethinking Social Networking
[May 20, 2008] One industry insider sees little hope and even less "community" in the mega social sites.

Media Pros: Don't Fear the Digital Realm
[May 20, 2008] Publishers at MediaBistro's media conference talk up challenges and opportunities in online publishing.

Where's the Money in User-Generated Content?
[May 01, 2008] Media executives kick around the great question of the day for Internet entrepreneurs.

Yahoo Rewires to Get More Social
[April 24, 2008] Web giant says it's not building another social network, but is making major changes.

Widgets, Buzz And Digital Engagement
[April 16, 2008] How to make the most of emerging online ad trends? Brainiacs at the Min Day digital media summit share some ideas, tips and practices.

Can Online Ads Survive 'R' Word?
[April 16, 2008] Worries loom about measurement and standards for social networking and video ads as marketing dollars face a dry spell.

Who Leads Social Media?
[April 16, 2008] Ad-Tech panel illustrates disconnect between blogging and traditional advertising.

AOL Buying Social Networking Site
[March 13, 2008] UPDATED: With an eye toward engagement marketing, AOL sees Bebo acquisition as the "cornerstone" of its social media strategy.

Top Five Barriers Social Networks Face
[March 03, 2008] Report details the challenges enterprises have in implementing social networks.

MySpace The Music (Video) Exchange
[December 04, 2007] Site's new platform has a kind of music swapping vibe, with all legal provisions covered.

MySpace Plans to Get More Developer Friendly
[October 18, 2007] The social-networking site follows Facebook's lead in becoming a platform, with enhanced advertising features, to boot.

Internet Execs Talk Up Web 2.0 Deals, Platforms
[October 18, 2007] Google, News Corp. and Facebook execs kick off San Francisco summit.

  • MySpace Plans to Get More Developer Friendly
  • Skype Gives MySpace Users A Voice
    [October 17, 2007] The Internet telephone service has hooked up with the world's largest social networking site to provide click-and-talk voice services. But is too much, too soon?

    Amid Microsoft Talk, Facebook Dinged Over Sexual Predators
    [September 25, 2007] New York's Attorney General cites 'significant' defects in Facebook's responsiveness to user complaints.

    Going Phishing Off the Facebook Platform?
    [August 08, 2007] Facebook's popularity grows by the month, but some cracks are starting to show in the platform.

    Is Facebook Worth Its Platform Hype?
    [July 13, 2007] With venture capital getting involved on the platform, should we be worried about another bubble?

    MySpace in Facebook API Wake?
    [July 10, 2007] Unannounced APIs are found on MySpace. Can we expect a platform?

    The Microsoft of Social Networks?
    [May 25, 2007] Facebook launches a kind of operating system for social networks.

    Chambers: The Network is The Power of Us
    [May 22, 2007] Cisco's CEO testifies to the power of social networking and Web 2.0 as the engine of productivity.

    MySpace to Drop Cash in Photobucket?
    [May 08, 2007] This could be the start of a new, $300 million, friendship between the social foes.

    All's Quiet on The Facebook Redesign Front
    [April 11, 2007] There are no riots this time, because the 'passionate' user base got fair warning.

    Yahoo 'Faced' in Social Network Indecision?
    [April 05, 2007] A report says Yahoo should have bought Facebook when it had the chance.

    Narrowing Social Network's Focus
    [March 19, 2007] Affinity Circles targets groups that want their own, less public, communities.

    Friendster Google Searches For Profitability
    [March 07, 2007] With Google's search and advertising on board, can Friendster "rise again?"

    Cisco Not Done With Social Spending
    [March 06, 2007] With Five Across and Utah Street social media technologies in pocket, Cisco looks for more.

    IBM Makes Social Computing Push For Business
    [January 23, 2007] IBM's focus at Lotusphere is on connecting people and organizations with the right information at the right time.

    The Social Network Difference
    [January 19, 2007] People use them to stay in touch and share media. But what makes people choose one over another?

    Parental Controls Don't Save MySpace
    [January 18, 2007] Four families sue the social-networking site just one day after it implemented parental controls.

    MySpace From Your Phone
    [December 18, 2006] The agreement with Cingular further blurs the lines of communication.

    MySpace to Stop The Music
    [October 31, 2006] The social networking site tabs GraceNote for beating back unauthorized music on MySpace.com.

    Trail Blazers Hope to Score With Social Network
    [October 13, 2006] NBA team announces partnership with Affinity Circles.

    Google's Counter-Punch For Cuban
    [October 11, 2006] Mark Cuban told the world YouTube was going to get "crushed." Then Google bought YouTube.

    Ex-MySpace CEO Wants More
    [October 06, 2006] News Corp. bought MySpace for $580 million, but that's not enough for Brad Greenspan.

    What's The Social Network in The Window Worth?
    [September 29, 2006] Reports suggest Facebook is worth $2 billion and MySpace $15 billion. How can that be true?

    Enterprise Knowledge The Wiki Way
    [September 22, 2006] SocialText ramps up its wiki approach to improving enterprise applications.

    Facebook Faithful Protest Changes
    [September 07, 2006] But they're sure spending a lot of time on the site doing it.

    MySpace Helps Musicians Sell Out
    [September 05, 2006] Now all those MySpace musicians can find out if anyone is actually willing to pay to listen.

    Patents Become a 'Social' Problem
    [September 01, 2006] The growth of social media spikes an interest in its IP.

    YouTube Gets Paris Lift
    [August 22, 2006] A prison break and Paris Hilton highlight a new brand channel for the video site.

    Friendster's VC Hopes Rest on Patent Wishes
    [August 22, 2006] The social network got some venture capital, but the figure doesn't hold up to other deals. Can a patent make all the difference?

    Pairing The Odd Couple
    [August 18, 2006] The YouTubes and MySpaces are keeping brand managers awake at night. And so are their numbers.

    A New Plane of Users For AOL
    [August 14, 2006] The company's latest acquisition directs the hot demographic toward the hot advertisers.

    Google Deal Bails Out MySpace
    [August 11, 2006] With Google onboard, can MySpace's advertising revenues finally rise with the tide?

    Making Money For The Flickr Flock?
    [August 09, 2006] Flickr needs to pay the bills. An impromptu meeting with its founders reveals more than just a good photo.

    Is There Money in MySpace?
    [July 14, 2006] Sure the site is No. 1 in the U.S., but so far it's not making anybody richer.

    Searching For The Wisdom of The Crowd
    [June 20, 2006] Can years spent trying to be all things to all people finally help Yahoo do one thing well?

    Flock to The Social User's Browser
    [June 16, 2006] Knocked as FireFox with extensions, Flock promises to make it easier for blogging, photo sharing and content gathering.

    Your Web Can be Yahoo's Latest MyWeb
    [June 06, 2006] Is Yahoo taking another step ahead of Google in social search integration?

    Yahoo's del.icio.us Tag Trip
    [May 25, 2006] Joshua Schachter tells internetnews.com what he's working on after six months of Yahoo ownership.

    SNARF Makes Social Sense of E-Mail
    [December 01, 2005] New app from Microsoft Research employs social sorting of messages.

    Social Shopping at Yahoo
    [November 15, 2005] Revamped site aims to amp holiday spending by adding social networking.

    Cooking Up Social Media
    [October 12, 2005] Yahoo's Berkeley lab is working on tools to enable personal content creation -- and to beat Google in the media game.

    Yahoo Marks Social Calendar
    [October 05, 2005] UPDATED: The popular Internet portal adds more local event capabilities to its site with the acquisition of Upcoming.org.

    Yahoo Search Gets Social
    [June 29, 2005] My Web 2.0 uses social networking to increase search relevance.

    Yahoo Meets Searchers' Mindsets
    [May 31, 2005] New feature adjusts results for shopping or learning.

    Google Buys Social Networking Firm
    [May 12, 2005] Search giant acquires two-person social texting outfit.

    Social Credit Points Rack Up Online
    [April 14, 2005] New reputation management services go beyond googling to let strangers check each other out before they do business.

    Social Networks In Search of Business Models
    [February 13, 2004] Social networking tool companies are sizzling as start-up venture investments, but can they make money?



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